A global* food company has invested millions of dollars in a recipe for non-meat nuggets invented by a teenage Australian game developer whose great-grandfather invented Twisties.
Ben Pasternak left school when he was 15 and moved from Sydney to New York in the US after a smartphone game he invented went viral*. He became famous when his games Impossible Rush and Impossible Dial became the most popular apps in the world. He also developed social messaging platform Monkey, which has 20 million users who have used it to make 20 billion calls.
No one heard much about Ben, now 19, for two years as he thought about what he wanted to do next and then began work on his plan to change the world one chicken nugget at a time.
There is no meat in his nugget recipe. Instead, Nuggs are made with what he calls texturised* pea protein. The recipe has attracted $10 million in funding, including $4.5 million from huge food company McCain.
“McCain, who is our lead investor, they sell one in three french fries on the planet, so they can open the door to anywhere we want,” Ben said.
It could seem a strange next venture* for someone who started out developing games, but Ben likes nuggets and is a vegan*, so Nuggs is a solution to a problem he cares about.
“We started Nuggs because you know, I really like nuggets,” Ben said.
“Most young people really like chicken nuggets. But the way they’re made is not great. What goes into them, the whole process is not great. So when we set out to create Nuggs we set out to create the most advanced chicken nugget on the planet.”
Ben has combined his ability to come up with new technology ideas with a growing demand for plant-based alternatives to meat as more people become concerned about animal welfare and the environmental impact of producing meat. The Nuggs recipe even receives iPhone-style updates based on consumer* feedback.
He described Nuggs as “the biggest thing I’ve ever done”.
McCain’s Chief Growth Officer Mauro Pennella described the product as “a very tasty chicken nugget simulation*”.
“The Nuggs team approach to fast, iterative* innovation*, based on constant feedback, is a great way to create products people love,” he said in a statement.
Although Ben has no food background and has a chef and food engineers* on his team, there is some family history — he said his great- grandfather Isador Madrid invented the cheese snack Twisties.
“I don’t know much about him, but in my family, they’re saying it’s funny that I’ve moved into food.”
He now lives in an apartment in New York after camping in his office.
“I lived in a tent in my office for six months, I found I was spending all my time in the office sleeping there anyway,” he said.
“It was pretty fun, I kind of loved it.
“Then I went to Australia and was at the airport coming back a couple of weeks ago and I thought ‘I need a home’. So I came straight here and leased* an apartment.”
He said it was difficult to find the next project after his games and messaging platform were so successful.
“I was very lost,” he said.
“I knew I wanted to (work) on something important. And you know, people always ask the question like, what’s the meaning of life? And I think it’s whatever your framework* you come up with, it makes sense to you. And for me it was just reducing suffering as much as possible for the collective* consciousness*.”
Even though Ben is a vegan, he believes non-meat products will also appeal to meat eaters.
“I am focused on creating a brand that appeals to the masses and kind of using my tech background to implement* that.
“We’re working on something really important. That’s what matters the most. I feel very aligned with what we’re doing. And it’s exciting that we have so much support to do it.”
Ben’s Nuggs are a type of plant-based meat alternative.
Laboratory-grown meat made from animal cells* is seen by many people as another possible alternative food to traditional meat.
Companies in Europe working to develop these products say they could be for sale in supermarkets for $10 for a hamburger patty within two years.
It is just six years since Dutch company Mosa Meat made lab-grown meat. The company’s experiment was expensive. At the time, people joked that they had made a $280,000 hamburger.
“The burger was this expensive in 2013 because back then it was novel* science and we were producing at very small scale. Once production is scaled up*, we project the cost of producing a hamburger will be around 9 euros ($10),” a Mosa Meat spokeswoman told news agency Reuters, adding that it could eventually become even cheaper than a regular hamburger.
People concerned about climate change, animal welfare and their own health are driving interest in alternatives to traditional meat-based foods, which some call clean meat.
Some people believe cultured or lab-grown meat will have less environmental impact than traditional meat because it could take less energy and water to make. Other people believe it will only have a lesser environmental cost if the energy comes from renewable sources such as solar or wind.
To make cultured meat, stem cells* from the muscle (meat) of an animal are placed in a culture medium* that is then put in a bioreactor* — similar to those used for fermentation of beer and yoghurt — to support growth of new strands of muscle tissue.
VIDEO: Ben was 16 when he gave this interview for US TV in 2016
Meet the 16-Year-Old CEO of Mobile App 'Flogg'
- global: worldwide
- viral: shared many times in a short time
- texturised: changed the texture, or the way something feels
- venture: activity or business
- vegan: doesn’t eat animal products, such as meat or dairy
- consumer: someone who eats, uses or buys something
- simulation: imitation
- iterative: frequent or repeated
- innovation: change and improvement
- engineers: people who design and make solutions
- leased: rented
- framework: rules guiding how you do things
- collective: everyone together
- consciousness: way of thinking
- implement: put into place; start doing
- cells: smallest unit of living things
- novel: new
- scaled up: take an idea or something small and do it bigger
- stem cells: a type of cells in living things that can be used to grow more cells
- medium: the substance that something living grows on or in
- bioreactor: equipment in which a biological reaction takes place
- Why is McCain mentioned and what is it?
- What are Nuggs made from?
- Who does Ben think will eat Nuggs?
- What did the first lab-grown burger cost and what year was that?
- What ingredient do scientists use to start growing meat?
LISTEN TO THIS STORY
1. Create a new food
If you could create a new type of food like Ben, what would it be? Describe your new food item, write an explanation of why you think it would be popular and give it a catchy name.
Time: allow 20 minutes to complete this activity
Curriculum Links: English, Design and Technologies, Critical and Creative Thinking
Create an advertising campaign for your new food. Write a statement that describes who the audience for your campaign is. Design a poster, magazine or web page advertisement and a script for a TV, radio or online advertisement. Include words and perhaps the music for a jingle (a short catchy song used in an ad).
Time: allow 60 minutes to complete this activity
Curriculum Links: English, Media Arts, Visual Communication Design
After reading the article, with a partner, highlight all the openers you can find in blue. Discuss if they are powerful and varied openers or not. Why do you think the journalist has used a mix of simple and power openers? Would you change any, and why?
HAVE YOUR SAY: Would you eat Nuggs? Would you eat lab-grown meat? Why or why not?
No one-word answers. Use full sentences to explain your thinking. No comments will be published until approved by editors.