Brought to you by Newscorp Australia

Crayola launches range of colour inclusive crayons

Susie O’Brien, April 20, 2021 6:30PM News Corp Australia Network

Print Article

Crayola said its new Colors of the World range recognises ethnic and cultural diversity. media_cameraCrayola said its new Colors of the World range recognises ethnic and cultural diversity.

humanities

Reading level: orange

Colouring is now a more racially inclusive* activity, with new skin-coloured crayons, pencils and textas in up to 40 shades.

Coming to Australia in June, there are 72 drawing products in a diverse* range of skin tones.

“With the Colors of the World art tools, Crayola hopes to support a more inclusive world for children of all ages, races, colours and ethnicities*,” the company said.

“With the world growing more diverse than ever before, Crayola hopes our new Colors of the World crayons will increase representation* and foster* a greater sense of belonging and acceptance,” Crayola CEO Rich Wuerthele said.

“We want the new Colors of the World crayons to advance inclusion within creativity and impact how kids express themselves.”

media_cameraCrayola Crayons 32 Pack, Colors of The World, Multicultural Crayons. Picture: supplied

The crayons, which were developed with the former chief chemist of MAC Cosmetics, have names like Light Golden, Deep Almond and Medium Deep Rose.

The company said these colour names would, “help kids easily find the shade they identify as their own”.

The pencils were designed to meet a “global shade palette* that authentically reflects the full spectrum* of human complexions”.

The products have been well received by many users in the United States, where they have been called “a great idea” and “just what we needed”.

One customer from Chicago wrote: “With so much going on in the world … glad my daughter can find a shade in her crayons to draw herself and all her diverse friends. Thank you, Crayola!”

Crayola launches ‘racially inclusive’ crayons

However, some product users have criticised the inclusion of black and white, with one online reviewer saying it’s a “slight against the two races”.

Although the products are not currently on sale in Australia, the US launch already has customers talking, with some suggesting the range is unnecessary.

GLOSSARY

  • inclusive: not leaving anyone out
  • diverse: varied
  • ethnicities: different groups with cultural and national traditions
  • representation: acting on behalf of someone
  • foster: encourage, grow
  • palette: range of colours
  • spectrum: full range or band of colours

EXTRA READING

Meet Baby Charlie, the doll with Down syndrome

Sydney Swans change their song

How Lucy’s drawing became big AFL news

QUICK QUIZ

  1. What is Crayola’s new range of products called?
  2. Can you name three of the new colours?
  3. Which company collaborated with Crayola to develop the colours?
  4. How many new drawing products are there in the range?
  5. When will these new products be available in Australia?

LISTEN TO THIS STORY

CLASSROOM ACTIVITIES
1. Colours of the World
Draw a family of 3-5 people incorporating different skin types and ethnicities.

Can you do this with your own coloured pencils or pastels or will Crayola’s new range help to do so?

Time: allow 25 minutes to complete this activity
Curriculum Links: Visual Arts

2. Extension
If you have a different skin colour or tone that is different from colours usually included in the average crayon pack, how does or would it make you feel when drawing yourself?

Do you think having more types of skin colours in this Crayola range would help kids feeling left out or strange when drawing themselves the wrong colour?

Discuss with a friend.

Time: allow 10 minutes to complete this activity
Curriculum Links: English, Personal and social

VCOP ACTIVITY
Adjectives
An adjective is a describing word. They are often found describing a noun. To start with look at the words before the nouns.

Search for all the adjectives you can find in the article

Did you find any repeat adjectives or are they all different?

Extension
Pick three of your favourite adjectives from the text and put them in your own sentences to show other ways to use them.

Have you used any in your writing?

Extra Reading in humanities